Quick answer: VUSSENS attended Cosmoprof North America Las Vegas 2026, the world’s largest B2B beauty exhibition, and held 213 adoption consultation meetings in just 3 days. Live demonstrations of our beauty-specialized AI platform — trained on over 800 billion tokens — drew strong responses from North American brand managers, from PoC discussions with a Mexican medical aesthetics brand to adoption talks with a major fragrance manufacturer.
Hello, this is VUSSENS!
Las Vegas this July was buzzing with as much heat from B2B beauty enthusiasm as the desert sun itself. VUSSENS recently attended Cosmoprof North America Las Vegas 2026, the world’s largest B2B beauty exhibition. “What happens when AI meets beauty?” We saw local buyers’ eyes light up with curiosity. Today, we’re excited to share a vivid recap of our bustling booth, where we held a staggering 213 business meetings and product demonstrations 🔥
Cosmoprof 2026 at a Glance
| Item | Detail |
| Event | Cosmoprof North America Las Vegas 2026 (world’s largest B2B beauty exhibition) |
| Location / Period | Las Vegas, July 2026 · 3 days |
| Consultation meetings | 213 adoption consultation meetings |
| Platform showcased | VUSSENS (beauty-specialized AI) + NEWEN AI Multimodal AI Engine |
| AI training scale | Over 800 billion tokens |
| Notable leads | PoC discussion with a Mexican medical aesthetics brand; adoption meeting with a major fragrance manufacturer |
How Did Buyers React to a Beauty-Specialized AI Platform?
The North American market features incredible diversity in ethnicities, skin types, and skin concerns. VUSSENS, trained on over 800 billion tokens, intelligently performs ultra-precise persona analyses across race, age, and skin type.
When we conducted live demonstrations at the venue, the buyers’ reactions were nothing short of amazed. Two things stood out:
| What Resonated | Why It Mattered to Buyers |
| High trust in data-driven results | Brand managers who had previously struggled with hallucinations in conventional AI models saw VUSSENS’ analysis grounded in concrete raw data and responded enthusiastically, saying, “This is something we can truly trust!” |
| Interactive dashboard for full consumer journey tracking | Wondering if a TikTok viral product is actually driving real sales? Our interactive dashboard — which tracks everything from social media reactions to actual e-commerce sales along the consumer journey — drew endless questions from local marketing and sales reps. |
Why Does a Multimodal AI Engine Matter for Short-Form Marketing?
It’s no exaggeration to say that TikTok and Instagram Reels dominate current North American beauty trends. At the NEWEN AI booth, we introduced our ‘Multimodal AI Engine’, which simultaneously analyzes speech (STT) and text/captions (OCR) within video content in real time.
Seeing the system pinpoint the exact birthplace and diffusion pathways of trends helped local buyers instantly understand why global beauty powerhouses like L’Oréal, Amorepacific, and Olive Young are already partnering with NEWEN AI.
What Kind of Conversations Happened at the Booth?
A total of 213 consultations in just 3 days.
From Proof of Concept (PoC) discussions with a Mexican medical aesthetics brand to implementation consultations with an internationally recognized fragrance manufacturer – rather than just polite pleasantries, we were flooded with concrete questions like, “What are the actual implementation process and contract terms?” — making it a deeply rewarding time for the entire NEWEN AI team.
What’s Next for VUSSENS and NEWEN AI?
Youngsoo Lee, Vice President of NEWEN AI, who led the team on-site, shared his ambitious vision: “We will successfully complete our official launch in the North American market in the second half of the year.”
This coming fall, NEWEN AI is heading to a global beauty networking event in New York and a premium beauty conference in California. Beyond that, keep an eye out as we expand our footprint into Japan and Europe.
VUSSENS, Powered by NEWEN AI — see you on our next journey!
FAQ
What is Cosmoprof North America, and why did VUSSENS attend?
Cosmoprof North America is the world’s largest B2B beauty exhibition, held in Las Vegas. VUSSENS attended the 2026 edition to demonstrate its beauty-specialized AI platform to North American buyers, holding 213 adoption consultation meetings in 3 days.
What makes VUSSENS different from conventional AI models?
VUSSENS is trained on over 800 billion tokens and grounds every analysis in concrete raw data — addressing the hallucination problem that brand managers reported struggling with in conventional AI models. It performs ultra-precise persona analyses across race, age, and skin type.
What is the Multimodal AI Engine?
NEWEN AI’s Multimodal AI Engine simultaneously analyzes speech (STT) and text/captions (OCR) within video content in real time — pinpointing where beauty trends are born on TikTok and Instagram Reels and how they spread. It is one reason L’Oréal, Amorepacific, and Olive Young already partner with NEWEN AI.
When is VUSSENS launching in North America?
NEWEN AI plans to complete its official North American launch in the second half of 2026, followed by appearances at beauty industry events in New York and California this fall, with expansion into Japan and Europe on the roadmap.
Curious how VUSSENS could work for your brand? → Request a VUSSENS demo (📧 BIZ@NEWEN.AI)
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